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Monday 17 February 2014

How to Market Your Bedding Products in Style?

 Madison 7-Piece Duvet Cover Set, Purple


Bedding articles and products are unique products and selling them really requires uniqueness and best in class quality. Marketing bedding products are more than simply selling bed. It is how you help your prospects and customers sleep comfortably.

So, how can you market your bedding products more effectively than before?

1. Hues sell!

If your end decision maker is a kid, a couple or young teen, adding vibrant colours to your bedding products might help boost the sales. Especially, the wholesale towels, bed sheets, pillow covers, comforters etc. can surely be made vibrant, so that the customers and prospects like getting associated with your products. Colourful products make the bedroom appearance visually pleasing and attractive. 

2. Comfort converts

Comfort converts a prospect to customer and one time customer into a repeat customer. Make sure that all the bedding articles manufactured, provides utmost comfort to the customer. For a better product, try manufacturing bedding articles using Egyptian cotton. Egyptian cotton goods do not release static electricity and at the same time let customers remain warm during severe cold without sweating. Make sure there are more thread counts per square inch to ensure superior softness and comfort. Those who buy sheets in wholesale ask for a tighter weave so that the sheets last long and provide the much desired comfort.

3. One stop solutions

It’s always challenging to lead the market, if you do not provide your customers very many options to choose from. To step up your bottom lines and increase the customer base, make sure that you provide multiple items to choose from the basket. Providing users with one stop experience will let you be on their top of the mind. Provide customers with wholesale towels, down comforters, pillow covers, bed sheets and many other products to choose from so that they can mix-match the right products for them and make their bedrooms vivacious.

4. Customer Service

No matter if a customer is on your store to buy sheets in wholesale, mattresses, pillow covers or other bedding product, your customer service should be the same for all your customers. Provide round the clock customer support and exceptional delivery timeline. Consider free shipping for certain value orders. Customer service itself would be enough to spread word of mouth and increase the sales of your product. Blend returns policy and money back guarantee with customer service to enhance the credibility. If you are advanced in terms of technology, provide customer service on the mobile and tablets, t-commerce and m-commerce as they say.

5. Customized Solutions

Customized solutions can attract more eyeballs towards you. Retailers like Home City provide custom made bedding articles as per the requirements of the clients. Manufacture customized wholesale towels, cotton bed sheets, Egyptian blankets and a lot more. It can be customized in terms of design, size, colours and fabric.

Summing it all up, selling bedding articles is easy. All you need is a right strategy, best in class quality products, customized manufacturing process and last but not the least comfort during sleep.

Thursday 6 February 2014

Selecting the Right Bed Sheet for a Comfortable Sleep



There used to be a time when bed sheets were just plain white cotton goods. If you are from the same era, go out to the market and evaluate the very many options available. Right from the colors, patterns, sizes to customized graphics, there are just plenty of fish in the river. 

Selecting the right bed sheet is vital. Consider the following steps before you go out and buy sheets in wholesale:

The size of your bed:

What size is your bed? Is it a king size bed, queen or a twin size bed? Ideally, with every different brand the measurement of a king size bed or a twin size bed varies and therefore; it is imperative to have an actual measurement of your bed. Take the dimension from top and bottom. Also, consider the thickness of the mattress and side to side margins. Before ordering it online or jumping out to your nearest shop, do check out the size from all possible corners.

Go to a good store:

There are many retailers who provide both, online and offline services. Decide upon your requirement whether you want a name-brand sheet or house-brand sheet, as depending on this you can pick the best store. Check the various patterns, colors, prices and quality before deciding to purchase. There are certain discount stores that offer a great deal of discount on wholesale towels and bed sheets, try to resort to such stores if price is a problem for you.

Thread Counts:

It really does! Thread counts are really important for a better feel. Right in front of the brand name, manufacturer will mention the number of thread counts in the bed sheet. Thread counts means the number of threads per square inch in both directions in the weave.  The higher the thread count, the more lustrous the feel of a fabric. Ideally go for a thread count above 220 and don’t settle down for anything less than 170.

Choose a good fabric:

If sleeping comfortably is your desire, look no further than a blend of fabrics making your life heavenly. Flannel, Satin or Silk is popular these days. Cotton is widely accepted, however; they might wrinkle soon. Buy sheets in wholesale to make it more affordable. Egyptian cotton is equally prominent among buyers from cold locations. Good fabrics might cost you a little premium, but you will not regret it after buying.

Check the laundry instructions:

The cleanliness process and drying methods differ from one sheet to another. If you buy silk sheets, cleaning them every week is a mandate. It is better to care about your bed sheets, the way manufacturer demands. Failing to do so, no matter you have selected the best sheet, it will soon stop giving you the desired pleasure. The same is the case when you buy wholesale towels.

Summing it all up, these are the few steps to evaluate before buying a new sheet. Additionally, confirm that the sheets do not shrink after the first wash. Now you are ready for an 8 hour luxurious sleep.